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Keywords: Disease awareness
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 164–177.
Published: 27 May 2014
...-specific ad. © Emerald Group Publishing Limited 2014 Direct-to-consumer advertising Celebrity endorser Disease awareness Disease-specific Endorser credibility Since 1997, when the Food and Drug Administration (FDA) relaxed its constraints on prescription direct-to-consumer...
