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Keywords: Expectations
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Journal Articles
The influence patient’s characteristics “requests and expectations” on physician prescribing behavior: A review
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 390–411.
Published: 07 November 2016
...Mohsen Ali Murshid; Zurina Mohaidin; Goh Yen Nee Purpose The role of patient’s characteristics in the prescribing decision of physicians comprises two major constructs: drug request and expectations. The purpose of this paper was to examine the existing literature on patient characteristics...
Journal Articles
Direct to consumer advertising of robotic heart bypass surgery: Effectiveness, patient satisfaction and clinical outcomes
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 358–375.
Published: 07 November 2016
... compared according to baseline characteristics, perioperative outcomes, patient satisfaction (HCAHPS survey) and functional capacity at three weeks (Duke Activity Status Index). At six months, both groups were surveyed for patient satisfaction and unmet expectations. Findings There were 103 DTCA...
