...Pranay Verma Purpose The purpose of this study is to identify the antecedents of attitude in the context of adoption of health apps. Do females and males interpret health apps differently? Another objective of this study is to examine if health consciousness ( HC ) and narcissist admiration can...

... through an online survey. Structural equation modeling was the main technique used to test the model. Findings Health consciousness, level of knowledge and involvement in consumer purchase intentions affect either attitude or perceived behavioral control. Moreover, attitudes toward OTCs and perceived...

...: perceived health risk towards chronic diseases consisting of perceived susceptibility and perceived severity; health consciousness; perceived usefulness of the internet; perceived ease of internet use; and attitude towards health-related internet use. As theorised, the internet’s perceived usefulness...

... is a hierarchical multi-dimensional construct. The dimensions are “environmental aesthetics,” “conservation behavior (reduce and recycle)” and “health consciousness.” The findings from CFA confirmed the EFA results and established that pro-environmental behavior is a third-order factor model in which conservation...

... are associated with preventive health behaviors. This research aims to examine whether consumers’ familiarity with supplement advertising or their level of health consciousness significantly affects their attitudes toward three different types of dietary supplements. It also assesses whether advertising...