... at: sofokululashvili@gmail.com 30 08 2024 02 12 2024 18 02 2025 10 04 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Healthcare marketing AI-enabled smartwatches Cardiovascular disease monitoring UTAUT2 Stimulus–organism...

... control Past behaviour Perceived impacts of advertising Healthcare marketing SDG 3 = Health SDG 12 = Consumer behaviour H4. Consumers’ attitude positively influences their intention to consume pharmaceutical and health supplements. Tat-Huei Cham can be contacted at: jaysoncham...

... Statistical Software Version 23. Rush University’s institutional review board granted exempt status to this study. Healthcare marketing Revenue Hospitals International patients Service line Return on investment (ROI) International patient travel to the USA continues to grow, despite...

...Najam Us Saqib Purpose This research identifies cross-cultural differences between perception and behavioral intentions of Western and South Asian consumers to engage in physical activity. The theory of planned behavior is applied. It aims to provide insights to healthcare marketers and managers...

... disabilities because of a delayed delivery; items assessing participants’ opinions about the case and their view regarding responsibility of various parties for the child’s medical issues; and background and demographic items. Medical errors Healthcare marketing Figure 1. Model...

.... Students also did not serve as interviewers. A total of 948 online questionnaires were submitted, among which 69 questionnaires were not usable because less than half of the questions had been answered. The final sample consisted of 879 individuals. Hong Kong Healthcare marketing Traditional Chinese...

... policy makers and marketers is to draw implications on how mass media and personal information sources could be better utilized to counter future global pandemics. © Emerald Group Publishing Limited 2014 Communication Regression Adoption and diffusion Global pandemic Healthcare marketing...

... areas in marketing (Limbu et al., 2012 , p. 24). More precisely, the persuasive effects of advertisements in general are well known (e.g. Abernethy and Franke, 1996 ; Vakratsas and Ambler, 1999), but have been largely neglected in the context of healthcare marketing and communication so far...

... of Healthcare Relationship Marketing. Fadi M. Alkhateeb and Minh-Nguyen Do University of Charleston, Charleston, West Virginia, USA © Emerald Group Publishing Limited 2013 --> Healthcare marketing Pharmaceutical industry Relationship marketing Healthcare...

.... International marketing Pharmaceutical industries Healthcare marketing Marketing and sales Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance explains that the pharmaceutical industry is permeated by firms with regional, international, and global operations. Promotion...