... Limited Licensed re-use rights only Healthcare marketing AI-enabled smartwatches Cardiovascular disease monitoring UTAUT2 Stimulus–organism–response Artificial intelligence (AI) has emerged as one of the most significant and in some cases controversial advancements in recent years...

... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Theory of planned behaviour (TPB) Perceived behavioural control Past behaviour Perceived impacts of advertising Healthcare marketing SDG 3 = Health SDG 12 = Consumer behaviour At the core...

... 24 04 2018 10 10 2018 10 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Healthcare marketing Revenue Hospitals International patients Service line Return on investment (ROI) International patient travel...

...Najam Us Saqib Purpose This research identifies cross-cultural differences between perception and behavioral intentions of Western and South Asian consumers to engage in physical activity. The theory of planned behavior is applied. It aims to provide insights to healthcare marketers and managers...

... managers and hospital administrators and healthcare providers regarding the decision-making process used by individuals serving on a jury. Figure 1. Model of medical errors from a service recovery framework Medical errors Healthcare marketing US healthcare spending is the largest...

... Hong Kong Healthcare marketing Traditional Chinese medicine Consumer perceptions Quantitative survey Acupuncture Acupuncture is an integral part of traditional Chinese medicine (TCM), and it has been practiced in China for more than 2,500 years (Lu and Needham, 1980). It is widely used...

... interesting questions for health policy-makers and marketers. First, health policy-makers need to know what factors affect individuals’ decisions to get a new minimally tested vaccine against a deadly contagious disease. As a follow-up, healthcare marketers can help design a communications approach...

... al., 2012 , p. 24). More precisely, the persuasive effects of advertisements in general are well known (e.g. Abernethy and Franke, 1996 ; Vakratsas and Ambler, 1999), but have been largely neglected in the context of healthcare marketing and communication so far. The diabetes context...

...Fadi M. Alkhateeb; Minh-Nguyen Do © Emerald Group Publishing Limited 2013 --> Healthcare marketing Pharmaceutical industry Relationship marketing Healthcare Relationship Marketing: Strategy, Design, and Measurement Article Type: Book review From: International...

...Kishwar Joonas International marketing Pharmaceutical industries Healthcare marketing Marketing and sales Global Pharmaceutical Marketing: A Practical Guide to Codes and Compliance explains that the pharmaceutical industry is permeated by firms with regional, international...