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Keywords: Hospital type
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 159–174.
Published: 11 October 2019
...) and the moderating role of hospital type on these associations. Design/methodology/approach The sample of 455 hospital patients was surveyed in Vietnam. Findings The results suggest that both CSR toward society and patients are positively related to brand advocacy. The influence of CSR toward patients...
