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Keywords: Information processing
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 296–312.
Published: 30 August 2013
... the drug is appropriate for their condition. © Emerald Group Publishing Limited 2013 Brief summary Direct‐to‐consumer advertising Information processing Risk communication Focus group interviews were conducted to understand consumers' preferences and processing of information...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (1): 4–22.
Published: 30 March 2012
... Endorser credibility Information processing Attitude change Advertising Pharmaceuticals industry Direct‐to‐consumer advertising of prescription drugs (DTCA) is one of the fastest growing ad spending categories (Sheehan, 2005), reaching $4.8 billion in 2009 (Edwards, 2010). Consumers are exposed...
