Keywords: Innovation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (3): 311–326.
Published: 26 June 2023
... and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Engagement Insight Innovation Research Creativity Patient There are many factors affecting whether or not patients comply with the recommendations of their physicians and adhere...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (3): 264–287.
Published: 24 July 2019
...Benny Hutahayan; Wahyono Purpose This paper aims to review and synthesise the recent advancements in the business model literature and explore how firms approach business model innovation. Design/methodology/approach A systematic review of business model innovation literature was carried out...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (2): 213–227.
Published: 07 May 2019
... by applying deductive logic to blend the theoretical perspectives of value co-creation and dynamic capabilities concerning interaction and innovation. Findings The suggested framework emphasized that to co-create value with suppliers, health-care organizations need to integrate innovation abilities...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 71–76.
Published: 03 April 2018
...Fereshteh Barei Purpose The purpose of this study is to shed light on the importance of innovation and patient centricity to improve the existing pharmaceutical products. In the pharmaceutical industry, defining the “value” or “added value” of medicines is a very complex issue that requires...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 376–389.
Published: 07 November 2016
... to attain greater market share and tries to motivate the pharmaceutical industry located in developing countries to develop more innovative medicines. Design/methodology/approach This is a descriptive cross-sectional study that investigates the Iranian pharmaceutical market by focusing on new products...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (2): 175–190.
Published: 29 June 2010
...Jayashree Dubey; Rajesh Dubey Purpose This paper aims to analyze the present trends in pharmaceutical innovation and the impact of generic competition. Design/methodology/approach A secondary research was conducted to collect data related to new drug approvals of various classes over previous...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4): 307–320.
Published: 21 November 2008
...Ella Carter Purpose The purpose of this paper is to investigate physicians' attitudes toward smart fabric medical innovation and more specifically to examine how perceived ease of use and perceived usefulness affect physicians' attitudes and intention to use smart fabric technology. Design...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (3): 214–225.
Published: 11 September 2007
...Joshua Cohen Purpose The purpose of this paper is to provide commentary on the state of affairs regarding implementation of Dutch health insurance reform, focusing on whether such reform is conducive to pharmaceutical innovation. Design/methodology/approach The general characteristics...

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