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Keywords: Integration
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 293–310.
Published: 26 August 2025
... a diverse range of stakeholders of pharmaceutical supply chain ( PSC ). A structural equation modeling method was used to test the hypotheses proposed in the research model. Findings The findings of this study showed that the dimensions of BSCM such as integration of customers and suppliers ( ICS...
