...Sara Dassouli; Harit Satt; Nissrine Senhaji Purpose This paper aims to provide a model that expands the technology acceptance model (TAM) by identifying aspects that influence consumers’ attitude and behavioral intention toward chatbots in the beauty care industry. Design/methodology/approach...

...Vanessa Quintal; Abhinav Sood; Ian Phau Purpose The paper aims to empirically test a framework to predict the desire and intention to engage with an elective health-care procedure and implement a methodology to test the anticipated positive and negative emotions in hedonic adaptation...

... used ELM extensively, and some have extended the scope of their studies, such as the study on website and social media marketing Organ donation Social marketing Intention Information adoption model Social media Information characteristics The digital atmosphere around the world has...

...Raeda Habash; Hani Al-Dmour Purpose This study aims to examine the antecedent factors (internal and external) that influence intentions to buy over-the-counter (OTC) medicines in Jordan. Design/methodology/approach A conceptual framework was developed based on consumer buying behavior...