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Keywords: Market trend
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 376–389.
Published: 07 November 2016
... and affordability of medicines (Davari et al., 2011) by producing more than 95 per cent of medicines consumed in Iran. Government’s supportive policies for the pharmaceutical industry has led to better accessibility and affordability during past few decades; however, based on historical market trends...
