...Donya Gazerani; Mohammadkarim Bahadori; Mohammad Meskarpour_Amiri; Ramin Ravangard Purpose This study aims to identify and prioritize barriers to the implementation of medical equipment (ME) marketing strategies using the analytic hierarchy process (AHP). Design/methodology/approach...

... and limited care. Limited care patients and comprehensive care patients may have different dentist selection process. However, very limited knowledge is available about this issue. © Emerald Group Publishing Limited 2013 Consumer behaviour Dentists Health care Marketing strategy United States...

...Ahmed Taher; Elnora W. Stuart; Ibrahim Hegazy Purpose Pharmaceutical companies' marketing strategies have traditionally targeted only physicians and, more recently, consumers. The purpose of this paper is to explore the role of the pharmacist as prescriber, influencer, switcher, and dispenser...

... to believe that the drug might be useful for an indication not approved by the FDA. This situation is particularly current with cancer drugs (Berenson, 2008). © Emerald Group Publishing Limited 2010 Pharmaceuticals industry Relationship marketing Health services sector Marketing strategy...

... sites has been reached, for the overwhelming majority of the hospitals, including those that are already using videos, there is still a long way to go in learning how to harness the power of video for marketing and to make videos an integral and routine part of their marketing strategy. Research...

... at the Center for Mature Consumer Studies at Georgia State University. © Emerald Group Publishing Limited 2008 Older consumers Health services Marketing strategy Market segmentation Personal health Baby boomers generation The information reported in this paper comes from two...