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Keywords: Metacognitive processing
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Journal Articles
The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 265–284.
Published: 30 August 2013
... a presentational element in DTCA influences consumers' metacognitive processing of the health information and consequently their intentions to engage in health‐related behaviors. Practical implications Within the regulatory boundaries, pharmaceutical marketers may wish to increase the number of treatable...
