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Keywords: Need achievement
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 175–198.
Published: 21 June 2013
... that “importance of customers' perceptions and need achievement” leads to the development of a positioning statement to communicate the brand's functional values and brand personality; and “importance of pharma brand age in brand awareness” establishes the relationship of brand age with brand recall...
