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Keywords: New product development
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Journal Articles
Pharmaceutical innovation and market share: evidence from a generic market
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 376–389.
Published: 07 November 2016
..., namely, generic substitution, import limitation and local production support; however, the local pharmaceutical manufacturer’s market share in value has been decreased gradually. This study aims to provide historical data on Iran pharmaceutical market to show the importance of new product development...
