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Keywords: Online health information sources
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Journal Articles
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (4): 306–329.
Published: 02 November 2015
... particular drug brand and, thus, look like non-advertising health information websites (Mackert et al., 2011). © Emerald Group Publishing Limited 2015 DTC prescription drug advertising DTC brand websites Online health information sources Despite the growing importance...
