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Keywords: Patient-hospital identification
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 159–174.
Published: 11 October 2019
...Yam B. Limbu; Long Pham; Manveer Mann Purpose This study aims to examine relationships between corporate social responsibility (CSR) toward two key stakeholder groups – patients and society and hospital brand advocacy, and the mediating role of trust and patient-hospital identification (PHI...
