...Zahid Ilyas; Mushtaq Ahmad Siddiqi Purpose This study aims to investigate the combined impact of pharmaceutical marketing strategies, specifically free drug samples and interactions with medical representatives, on physicians’ attitudes and prescribing behavior in Jammu and Kashmir, India...

... is the corresponding author and can be contacted at: lea.katsanis@concordia.ca 09 11 2021 20 10 2022 10 05 2023 09 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Pharmaceutical marketing Company reputation Brand portfolio...

...Tanzeela Aqif; Sana Mumtaz Purpose This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. It further examines whether the use of various promotional techniques including advertisements, sales promotions, personal selling...

...May Alowi Eldrwish; Osaro Aigbogun; Yusuf Kani; Murali Sambasivan Purpose Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on understanding the prescribing behaviour of physicians...

... contributes to marketing research and practice by proposing that consumers’ perceived seriousness of their disease should be considered as a further factor in identifying new marketing strategies in those contexts in which the choice between branded or generic drugs is free. The pharmaceutical market...

... be contacted at: savellim3@southernct.edu 11 03 2019 03 06 2019 04 11 2019 23 11 2019 03 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Advertising Exposure Pharmaceutical marketing Direct-to-consumer...

...). There are quite a number of empirical papers published on factors that influence physicians’ prescription behavior mainly in the context of the USA, some parts of Europe and the Middle East, which have a negligible similarity with the Indian pharmaceutical market. But no remarkable research work except...

... and advertising costs with profitability of the pharmaceutical market could be interesting. This study is a descriptive-analytical one. This study was conducted by using Tehran Stock Exchange data and using econometric methods. Cross-sectional and time-series data of the years 2001 to 2013...

... Publishing Limited Licensed re-use rights only Prescription drugs Content analysis Pharmaceutical marketing Comparative advertising Direct-to-consumer advertising In the USA, pharmaceutical marketing is a significant business. Total spending on prescription medication reached $320 bn in 2011...

...@sju.edu 15 08 2015 04 12 2015 04 02 2016 03 03 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Healthcare Pharmaceutical marketing Off-label promotion Consumer decisions Off-label use is so common...

...Dennis Pitta Global issues Pharmaceutical marketing It is easy to say that the pharmaceutical industry, or Big Pharma, is unique. It is easy to say because without data, anything one might say about the industry might be believed. That is one of the problems in discussing pharmaceutical...

...Charles Scott Rader; Zahed Subhan; Clinton D. Lanier; Roger Brooksbank; Sandra Yankah; Kristin Spears Purpose – The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation...

... Prescription pharmaceutical brands Phenomenological approach Pharmaceutical marketing Metaphor involves drawing implications based on perceived analogies between subjects that belong to different domains (Cornelissen, 2003). Pablo and Hardy (2009) , based on their review of several works on metaphor...

... Pharmaceutical marketing Brand awareness Branding Opinion leaders Need achievement Branded generics Since marketing is a complex phenomenon, influenced by culture, business environment, consumer behaviour, a standardised global approach to branding may not always be applicable for a brand's local...

... held by salespersons play an important role in their communication and conviction in a sales call which are all the more important for the salespersons operating in high‐value specialty pharmaceutical market. The growing role of specialty pharmaceuticals in the global pharmaceutical industry has...

... in that it examines the role of the pharmacist in these markets, thus providing an important addition to the understanding of the challenges to the industry in these countries and important implications for pharmaceutical marketing strategies. Pharmaceutical marketing Pharmacists Developing countries Egypt...