...Zahid Ilyas; Mushtaq Ahmad Siddiqi Purpose This study aims to investigate the combined impact of pharmaceutical marketing strategies, specifically free drug samples and interactions with medical representatives, on physicians’ attitudes and prescribing behavior in Jammu and Kashmir, India...

... 2023 Emerald Publishing Limited Licensed re-use rights only Pharmaceutical marketing Company reputation Brand portfolio strategies Company values Fortune 500 corporations routinely publish their values in annual reports and on company websites for the benefit of shareholders...

...Tanzeela Aqif; Sana Mumtaz Purpose This research paper aims to investigate the impact of pharmaceutical marketing on the prescription behavior of physicians. It further examines whether the use of various promotional techniques including advertisements, sales promotions, personal selling...

...May Alowi Eldrwish; Osaro Aigbogun; Yusuf Kani; Murali Sambasivan Purpose Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on understanding the prescribing behaviour of physicians...

... is the corresponding author and can be contacted at: andrea.sestino@uniba.it 19 10 2020 30 06 2021 23 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Disease Branded drugs Generic drugs Pharmaceutical marketing Intention to buy...

... Pharmaceutical marketing Direct-to-consumer Prescription drugs Although past studies have looked at the overall effect of DTCA of prescription medications throughout different media (e.g. magazine, television), they have not always effectively accounted for individual level exposure of the DTCA (Avery...

... with the Indian pharmaceutical market. But no remarkable research work except that of Singh (2008) , Bhardwaj and Mazumdar (2011) , Waheed et al. (2011) and a very recent study of Narendran and Narendranathan (2013) has been identified by the present authors in this context. Their studies support...

... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Iran Research and development Pharmaceutical marketing Panel data The mentioned models’ variables include: company’s life Age_1it, capital-to-asset ratio DA_it, debt-to-asset ratio...

... Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Prescription drugs Content analysis Pharmaceutical marketing Comparative advertising Direct-to-consumer advertising In the USA, pharmaceutical marketing is a significant business. Total spending on prescription...

...Dennis Pitta The book is clear and the writing style is aimed at real people. It is also forward-looking. For example, the US pharmaceutical market is the largest. However, the global market offers increasing potential and is covered well. Each of the 12 chapters covers an important part...

... issues should be addressed: © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Healthcare Pharmaceutical marketing Off-label promotion Consumer decisions Off-label use is so common, that virtually every drug is used off-label...

...Charles Scott Rader; Zahed Subhan; Clinton D. Lanier; Roger Brooksbank; Sandra Yankah; Kristin Spears Purpose – The purpose of this paper is to assess the state of the art in social media and pharmaceutical marketing through empirical analysis of online consumer conversations. Proliferation...

..., older consumers are not fully understood (Moschis, 2003). Elderly people Brands Medical prescriptions Pharmaceutical products Brand relationships Canada Seniors Prescription pharmaceutical brands Phenomenological approach Pharmaceutical marketing © Emerald Group Publishing Limited...

... awareness tool, in a new area called branded generic drugs in India. © Emerald Group Publishing Limited 2013 Pharmaceuticals industry India Consumer behaviour Pharmaceutical marketing Brand awareness Branding Opinion leaders Need achievement Branded generics Since marketing...

... (DeConinck and Johnson, 2009) have been studied and analyzed in great detail. Thus, the beliefs held by salespersons play an important role in their communication and conviction in a sales call which are all the more important for the salespersons operating in high‐value specialty pharmaceutical market...

... in that it examines the role of the pharmacist in these markets, thus providing an important addition to the understanding of the challenges to the industry in these countries and important implications for pharmaceutical marketing strategies. In developing countries the decision of which medicine the consumer...