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Keywords: Research themes
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Journal Articles
A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research
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International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 226–243.
Published: 30 August 2013
... A structured review of 130 published studies on direct‐to‐consumer advertising of prescription drugs was conducted. Findings Based on the structured review, the authors identified seven key research themes in DTCA. These are: consumers' attitudes toward direct‐to‐consumer advertising, physician‐patient...
