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Journal Articles

The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes

Kai N. Bergner, Tomas Falk, Daniel Heinrich, Jörg A. Hölzing

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 391–409.

https://doi.org/10.1108/IJPHM-05-2013-0031

Published: 25 November 2013

View article titled, The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes

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Journal Articles

Prescription drug advertisements and older adults: a case for implicit memory

Ty Abernathy, Carolyn Adams-Price, Tracy Henley

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 341–356.

https://doi.org/10.1108/IJPHM-10-2012-0009

Published: 25 November 2013

View article titled, Prescription drug advertisements and older adults: a case for implicit memory

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Journal Articles

Marketing pharmaceutical and cosmetic products to the mature market

George P. Moschis, Leah Bovell

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 357–373.

https://doi.org/10.1108/IJPHM-04-2013-0020

Published: 25 November 2013

View article titled, Marketing pharmaceutical and cosmetic products to the mature market

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Journal Articles

DTC drug advertising ethics: laboratory for medical marketing

Michael Mackert, Marie Guadagno, Amanda Mabry, Lindsay Chilek

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 374–390.

https://doi.org/10.1108/IJPHM-04-2013-0018

Published: 25 November 2013

View article titled, DTC drug advertising ethics: laboratory for medical marketing

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Journal Articles

Editorial

Avinandan Mukherjee, Yam Limbu

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4)

https://doi.org/10.1108/IJPHM-09-2013-0053

Published: 25 November 2013

View article titled, Editorial

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Journal Articles

Resell versus direct models in brand drug distribution

Kathleen Iacocca, Yao Zhao, Adam Fein

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (4): 324–340.

https://doi.org/10.1108/IJPHM-09-2012-0005

Published: 25 November 2013

View article titled, Resell versus direct models in brand drug distribution

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Journal Articles

Pharmaceutical advertising practitioners' approach to trust and emotion

Jennifer Ball, Michael Mackert

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 244–264.

https://doi.org/10.1108/IJPHM-04-2013-0021

Published: 30 August 2013

View article titled, Pharmaceutical advertising practitioners' approach to trust and emotion

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Journal Articles

An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Brent Rollins, Shravanan Ramakrishnan, Matthew Perri

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 285–295.

https://doi.org/10.1108/IJPHM-09-2012-0003

Published: 30 August 2013

View article titled, An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

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Journal Articles

Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

Nilesh Bhutada, Aparna Deshpande, Ajit Menon, Matthew Perri

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 296–312.

https://doi.org/10.1108/IJPHM-04-2013-0016

Published: 30 August 2013

View article titled, Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

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Journal Articles

The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions

Sooyeon Nikki Lee‐Wingate, Ying Xie

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 265–284.

https://doi.org/10.1108/IJPHM-05-2013-0025

Published: 30 August 2013

View article titled, The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions

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Journal Articles

A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research

Avinandan Mukherjee, Yam Limbu, Isaac Wanasika

International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 226–243.

https://doi.org/10.1108/IJPHM-07-2013-0037

Published: 30 August 2013

View article titled, A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research

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The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes

Prescription drug advertisements and older adults: a case for implicit memory

Marketing pharmaceutical and cosmetic products to the mature market

DTC drug advertising ethics: laboratory for medical marketing

Editorial

Resell versus direct models in brand drug distribution

Pharmaceutical advertising practitioners' approach to trust and emotion

An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct‐to‐consumer advertisement

Consumers' evaluation of brief summary formats of print direct‐to‐consumer advertisements

The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions

A review of research on direct‐to‐consumer advertising of prescription drugs: Directions for future research

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