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Keywords: SERVQUAL scale
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 258–284.
Published: 05 September 2016
...Uma Maheswari Devi Parmata; Sankara Rao B.; Rajashekhar B. Purpose The aim of this paper is to contribute to the services marketing literature by developing a scale based on Parasuraman’s SERVQUAL scale for the measurement of distributor perceived service quality at the distributor–manufacturer...

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