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Uma Maheswari Devi Parmata
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Journal Articles
Effect of service quality on doctor’s satisfaction and prescribing behavior in pharmaceutical supply chain – a study with reference to a major Indian pharmaceutical company
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (2): 173–211.
Published: 07 April 2021
Journal Articles
Measuring service quality in pharmaceutical supply chain – distributor’s perspective
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 258–284.
Published: 05 September 2016
