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Keywords: Social media engagement
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 401–423.
Published: 14 November 2024
...Jhanvi Dass; Rajiv Yeravdekar; Ankit Singh Purpose This study aims to assess the collective impact of social media engagement and anxiety due to COVID-19 on telemedicine adoption intentions with other constructs of the Technology Acceptance Model (TAM) concerning anxiety linked to COVID-19...
