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Keywords: Strategic management
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Journal Articles
Prioritization of barriers to the implementation of medical equipment marketing strategies using the analytic hierarchy process (AHP)
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (4): 489–499.
Published: 06 August 2019
... 2019 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Medical equipment Marketing management Strategic management Analytical hierarchy process (AHP) With the advent of information technologies, the medical technologies, especially in the field of capital...
Journal Articles
RFID‐enabled healthcare systems: risk‐benefit analysis
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (3): 282–300.
Published: 07 September 2010
...: utilization of a universal RFID chip that can be used for many applications; capable of handling multiple applications; reducing the cost of packaging antenna to the chip; and automatic handling versus manual. © Emerald Group Publishing Limited 2010 Radio frequencies Strategic...
