... design that combines correlational and causal modeling was used for this study. Data were collected from 1,728 digital health users across India, Singapore and the USA through a structured questionnaire adapted from validated scales. Partial least squares structural equation modeling with bootstrapping...

... 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Willingness to purchase E-healthcare Emerging market Consumer trust Structural equation modeling The expansion of e-healthcare services can be attributed to several factors, including...

... to collect the data from two private hospitals. Structural equation modeling with partial least square (PLS) approach was used and PLS 3.2.8 data analysis tool was used to test the hypotheses. Findings The data analysis results have found that perceived destination image was the strongest predictor...

... of the priscription patterns of physicians and their prescription behaviors (Chaganti, 2005). Pharmaceutical marketing Structural equation modeling Opinion leaders Brand age Branded generics Prescription intention Because the perceived utility is an important driver to attitudes, intentions...

... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Smoking Persuasion Structural equation modeling Partial least square Self-control Despite the increasingly emerging literature focusing on persuasive message effectiveness, several persuasion...