Keywords: Supply chain management
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 1–23.
Published: 30 November 2022
... Aamer , A. , Eka Yani , L.P. and Alan Priyatna , I.M. (2021), “ Data analytics in the supply chain management: review of machine learning applications in demand forecasting ”, Operations and Supply Chain Management: An International Journal , Vol. 14 No. 1 , pp. 1 - 13 . Aamer...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2019) 13 (4): 516–540.
Published: 04 October 2019
... is positioned 3rd with respect to volume and 14th with respect to value globally (Pharmaxil, 2017). Indian pharmaceutical firms not only cater to domestic market but also export to 220 countries. Supply chain management Supply chains Supply chain performance measure Logistics Inventory management...
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (1): 74–91.
Published: 07 April 2015
..., and the lake of data in this area is also another constraint. Originality/value – This is an initial and pioneering study to highlight the importance of agility concept in the pharmaceutical industry. The present study also provides a new aspect of supply chain management for such industry, and would...
Journal Articles

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