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Keywords: Supply chain performance
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 293–310.
Published: 26 August 2025
...Yugal Kishor Pradhan; Saurabh Gupta Purpose This study aims to explore the essential aspects of behavioral supply chain management ( BSCM ) within the pharmaceutical sector. Furthermore, this study examines how different dimensions of BSCM impact supply chain performance ( SCP ) and operational...
