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1-7 of 7
Keywords: TAM
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Journal Articles
Enhancing employee performance of health-care institutions through the artificial intelligence adoption
Available to PurchaseDavood Ghorbanzadeh, Hitmi Khalifa Alhitmi, Shahzad Ahmad Khan, Teddy Chandra, Mohammad Haroun Sharairi, KDV Prasad
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 30 September 2025
... challenges, thereby enhancing the understanding of how these AI tools influence employee performance across diverse health-care environments. By integrating the Technology Acceptance Model ( TAM ), Resource-Based View ( RBV ) and Sociotechnical Systems Theory, this study proposes a novel conceptual...
Journal Articles
Why tele-consult? Role of affordability and accessibility in teleconsultation adoption
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1342–1376.
Published: 09 June 2025
... This study has significant implications, as extant research on telemedicine adoption involving conventional TAM models partially explains the adoption of telemedicine. The study model suggests that affordability and accessibility, in conjunction with PU, best explain the adoption of telemedicine...
Journal Articles
Holistic framework for the adoption determinants of mobile health applications: a systematic literature review
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 794–828.
Published: 04 February 2025
... limited. Norasnita Ahmad can be contacted at: norasnita@utm.my 11 08 2024 15 11 2024 13 01 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Mobile health Technology adoption Health behavior change M-health TAM...
Journal Articles
New experiences in the medical industry: online-to-offline (O2O) commerce usage intentions
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 937–963.
Published: 31 January 2025
...Chee Hua Chin; Jacqueline Wei-Chi Wong; Wei Chiang Chan Purpose This study aims to propose a research framework grounded in the technology acceptance model (TAM) to assess the new service experiences in the medical industry through examining the intention to use online-to-offline (O2O) medical...
Journal Articles
The effect of social media engagement on telemedicine adoption: an empirical study
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 401–423.
Published: 14 November 2024
...Jhanvi Dass; Rajiv Yeravdekar; Ankit Singh Purpose This study aims to assess the collective impact of social media engagement and anxiety due to COVID-19 on telemedicine adoption intentions with other constructs of the Technology Acceptance Model (TAM) concerning anxiety linked to COVID-19...
Journal Articles
Understanding the determinants of adoption of mHealth services among older women’s perspective in Bangladesh
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (1): 132–152.
Published: 03 February 2023
... mHealth Adoption TAM Elderly women Developing countries Due to rapid digitalization and development of mobile communications and wireless technologies, the penetration rate of both mobile phones and mobile applications is very high (Deng et al., 2014). Under the umbrella of eHealth...
Journal Articles
The impact of mobile health monitoring on the evolution of patient-pharmacist relationships
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 1–19.
Published: 28 January 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only TAM Relationship quality Pharmacist Mobile health Adoption intention Personalized monitoring Chronic health conditions are responsible for 70 per cent of deaths in the USA and are seen as a huge...
