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Keywords: Technology acceptance model (TAM)
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–30.
Published: 10 September 2026
... media advertisements on clinical trials and evaluates the moderating role of facilitating conditions ( FC ). Design/methodology/approach Guided by the Technology Acceptance Model ( TAM ), this study adopts a quantitative cross-country design. Survey data was collected from respondents in the United...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (2): 384–408.
Published: 23 September 2025
... used a single cross-sectional design with a purposive sample of 390 participants, including both users and nonusers of mHA across India. Building on an extended technology acceptance model ( TAM ), the research used pre-established, validated scales to measure key constructs. Data were collected...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 300–324.
Published: 05 December 2023
... be contacted at: haverila@gmail.com 19 01 2022 12 04 2023 31 10 2023 06 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Non-pharmaceutical interventions (NPIs) Technology acceptance model (TAM) Word-of-mouth (WOM...
