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Keywords: Telemedicine
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1342–1376.
Published: 09 June 2025
... This study has significant implications, as extant research on telemedicine adoption involving conventional TAM models partially explains the adoption of telemedicine. The study model suggests that affordability and accessibility, in conjunction with PU, best explain the adoption of telemedicine...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1115–1141.
Published: 21 April 2025
...Antonio Carrera Anaya; Nuria Recuero-Virto Purpose In spite of increasing interest in telemedicine, its impact on tourism remains underexplored. This study aims to analyse how telemedicine apps improve health-care access for tourists, emphasizing usability, benefits, challenges and safety...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 401–423.
Published: 14 November 2024
...Jhanvi Dass; Rajiv Yeravdekar; Ankit Singh Purpose This study aims to assess the collective impact of social media engagement and anxiety due to COVID-19 on telemedicine adoption intentions with other constructs of the Technology Acceptance Model (TAM) concerning anxiety linked to COVID-19...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (2): 326–348.
Published: 12 November 2024
...Nuria Recuero-Virto Purpose In an era of rapid telemedicine expansion, patient loyalty is paramount for effective health-care delivery. This study aims to understand loyalty behaviours in telemedicine to refine services. The primary objectives are to elucidate the current state of scholarly...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (3): 375–397.
Published: 21 March 2024
...Archana Shrivastava; Ashish Shrivastava Purpose This study aims to investigate the consumer behavior toward telemedicine services in India during the COVID-19 pandemic onset. With lockdown restrictions and safety concerns in visiting brick-and-mortar clinics or hospitals during the pandemic...

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