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Keywords: Theory of planned behaviour (TPB)
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Journal Articles
Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption
Available to PurchaseBoon-Liat Cheng, Tat-Huei Cham, Zijie Gao, Mohd Fairuz bin Abd Rahim, Teck Chai Lau, Michael M. Dent
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 621–648.
Published: 15 May 2024
... market share and intensified industry competition. Using the theory of planned behaviour (TPB), this study aims to identify the factors influencing Malaysians’ choices regarding pharmaceutical and health supplements. In addition, the variable of past behaviour was incorporated to account for consumer...
Journal Articles
Willingness to pay for traditional, complementary and alternative medicine (TCAM) among Malaysian adults
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (2): 312–330.
Published: 10 May 2021
... of TCAM, perceived price and health consciousness using an extended theory of planned behaviour (TPB) model to investigate their willingness to pay for TCAM is timely and needed. TCAM in this study refers to those widely used self-care treatments for illness or preventative care such as traditional Malay...
