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Keywords: Treatable symptoms
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Journal Articles
The influence of the number of presented symptoms in product‐claim direct‐to‐consumer advertising on behavioral intentions
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International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (3): 265–284.
Published: 30 August 2013
...Avinandan Mukherjee; Yam Limbu; Sooyeon Nikki Lee‐Wingate; Ying Xie Purpose In order to improve the effectiveness of product‐claim direct‐to‐consumer advertising (DTCA), the current research examines the effect of a presentational element – the number of treatable symptoms for the advertised...
