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Keywords: eWOM
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Journal Articles
Davood Ghorbanzadeh, Teddy Chandra, Harikumar Pallathadka, A. Abdalmmir Radie, Sharofiddin Sharipov, KDV Prasad
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 647–668.
Published: 08 January 2025
...Davood Ghorbanzadeh; Teddy Chandra; Harikumar Pallathadka; A. Abdalmmir Radie; Sharofiddin Sharipov; KDV Prasad Purpose Particularly in the rapidly expanding beauty and personal care sector, affiliate electronic word of mouth (eWOM) from affiliates has grown to be a dependable and trustworthy...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (2): 249–265.
Published: 20 September 2024
...Ye Bai; Xinlong Li; Hongye Sun Purpose In online purchase for dietary supplements, due to the lack of professional advice from pharmacists, electronic word-of-mouth (eWOM) has become an important source of information for consumers to make purchase decisions. How can firms use eWOM resources...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (1): 89–112.
Published: 10 January 2020
... of electronic word-of-mouth (eWOM) in influencing such green behavior. Design/methodology/approach This study used value-belief-norm (VBN) theory and elaboration likelihood model as a theoretical basis. By using judgmental sampling techniques, a total of 318 usable responses were gathered through online...
