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Keywords: Adaptive use of positive public perception (brand)
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Journal Articles
From cure to prevention ‐ transformational change in the Fire and Rescue Service
Available to Purchase
International Journal of Leadership in Public Services (2010) 6 (4): 18–21.
Published: 17 November 2010
... of the local station ‐ have been used to engage young people in sport as an alternative to gang culture/membership. © Emerald Group Publishing Limited 2010 Leadership challenge Culture change Adaptive use of positive public perception (brand) Innovation Viewpoint From cure to prevention...
