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Keywords: Techno-populism
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Journal Articles
International Journal of Public Leadership (2025) 21 (3): 255–266.
Published: 11 June 2025
... themes such as populist rhetoric, humor and anti-establishment messaging. Key turning points and events are analyzed to contextualize Musk’s communication strategies within the broader framework of techno-populism. Findings The study reveals that Elon Musk’s communication on Twitter/X exemplifies...
Includes: Supplementary data
