Government Intervention in the Marketing of Tourism Products

Government′s role in the marketing of tourism products is examined. Government intervention varies with the economic value placed on tourism. National Tourism Offices are the key agents of intervention;their role becomes more important as competition in the tourism marketplace increases and consumers become better informed and more demanding. Activities may include: collection and control of visitor data, creation and maintenance of trade contacts abroad, provision of literature and expert advice for the travel trade, and regulation and co‐ordination of an industry characterised by diversity and fragmentation.