Generative and case study research in quality management: Part II: practical examples

Provides two practical examples of Australian quality management studies which have used generative and case study methodologies. Used the generative research strategy to study the quality management practices in the Australian business service industry and finds that not enough players in that industry have implemented quality management procedures. Suggests there is a link between some of these quality management practices and increased profitability. Uses the case study approach to show that in several companies the factors most likely to contribute to the success of a total quality management programme are a clear strategy, a customer focus, successful teams, monitoring procedures, and the implementation of a formal quality assurance system.