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In 1981 the management of a manufacturing plant in Sydney decided to introduce TQM through the implementation of the principles and philosophies laid down by W. Edwards Deming. Determines the effects that this approach has had on the working procedures and the attitudes of employees. Personal interviews based on a standard questionnaire was the main method of data collection used. The results support the notion that a top‐down approach to implementation can be effective and confirms that the change to a TQM culture is lengthy and time consuming.

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