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While it may be in the interest of construction firms to expand either gradually or rapidly their workload over time, the need to maintain a stable volume of work is still crucial for long‐term survival. While it is obviously useful for the industry to try to resolve the specific quality problems identified, the need to attain a stable and minimal level of workload will remain a high priority for all construction firms. This is because without a stable workload, survival will be at stake, let alone expansion and provision of good quality services and products. Sets out to test two hypotheses. First, poor quality standards in the construction industry are primarily structural problems tied to the demand for construction. Second, because cyclical fluctuations are inherent in the construction industry, poor quality standards in construction are also likely to be perpetual problems.

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