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The importance of quality has recently been established in US manufacturing. It has been stated many times that the reason why people buy foreign products is the lack of quality. The purpose of the study described is to compare and analyse the similarities and distinctions between the major contributors to the concept of quality. The quality approaches of four of the world′s most influential theorists on the subject are examined. The theories described provide the manager with an understanding of what management reforms must be made within a firm in order to ensure quality within all of its departments.

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