Combined application of QFD and VA tools in the product design process

The aim of both value analysis (VA) and quality function deployment (QFD) is to reduce waste by avoiding redesign and providing optimal location of costs in general. To satisfy the consumer's most important needs, the VA prioritizes the increase in the cost of the product and not the subsequent price rise. QFD aims at generating clear engineering needs from consumer requirements thus, minimizing the reprojecting cost (“cost” should read “waste”) and changes in the products. The existing common concepts between two design tools, QFD (the project tool) and VA (the product optimization tool) motivated this study. QFD establishes a link among parameters such as the consumer needs, engineering requirements and a comparative analysis of the consumer perception against that of rival companies. The VA prioritizes a rise in the aggregate value (perceived by the consumer) by optimization development and production costs. The proposed methodology is capable of integrating these two tools, integrating costs with product development (“for the consumer”) for a joint analysis. This way it is possible to establish optimum cost values for each engineering requirement. It is also possible to evaluate the cost of each product function. Furthermore, the methodology provides a tool that supports decision making in product development and projects. This work evaluates the integrated use of the QFD and VA tools. Employing a survey that was carried out which intended to reveal the young male consumers’ requirements concerning a sports bicycle.