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Recent supply chain literature are mainly concentrated on the quality of conventional supply chain information systems, the study on the e‐fulfillment has not been visibly noticeable. This paper uses factor analysis to determine four e‐fulfillment success factors: information quality, service quality, system quality, and work performance quality. Later, this paper uses discriminant analysis method to identify the key e‐fulfillment practices that the high satisfaction group would emphasize more than the low satisfaction group. A critical analysis of areas that require the improvement is also discussed.

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