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Purpose

The purpose of this paper is to examine the relationship between knowledge management and the quality of new product and identify different hidden patterns in which knowledge acquisition and dissemination affect the quality of new product.

Design/methodology/approach

Employs Additivity and Variance Stabilization (AVAS) analysis.

Findings

The quality of new product is related to knowledge management significantly.

Research limitations/implications

Implies that if organizations fail to understand the subtle ways by which different dimensions of knowledge acquisition and dissemination influence product quality, they may fail to harvest the full value of knowledge management in quality assurance.

Originality/value

It is one of the first to assess the link between knowledge management and quality assurance.

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