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Purpose

– The purpose of this paper is to present a self-certification framework for assessing technological innovation and certifying superior products. The paper discusses how and why organizational efforts to implement the self-certification program can lead to product and process innovation.

Design/methodology/approach

– Using the case study method in a large government-sponsored research and development institute, the authors examined the effectiveness of the proposed framework.

Findings

– The finding indicates that the success of the self-certification program is dependent on the ability of a firm to manage processes. The result also suggests that it is critical to develop an internal-driven motivation and ensure the strong commitment of top management when implementing the self-certification program. The finding reveals that the voluntary certification program has a positive effect on innovation and marketing performance.

Originality/value

– This study makes three contributions. First, the paper offers valuable insights on the use of a self-certification framework as a problem-solving tool in the innovation process. Second, based on the self-regulation theory, this study enhances the understanding of the potential of control in facilitating technological innovation. Third, the paper provides practical guidance about the application of self-assessment at the project level.

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