An empirical investigation of the factors affecting customer lifetime value

Dr Ala' Omar Dandis is an Assistant Professor at the Department of Marketing, Applied Science Private University, Jordan and an Editor of Cogent Business & Management. He obtained his PhD from the University of Huddersfield, UK, in 2016. His research interests include consumer behaviour and service marketing. He has presented at conferences and published internationally.

Mr Mohammad Badi’ Al Haj Eid is currently a PhD candidate at the Marketing Department, University of Otago, Dunedin, New Zealand. His research interests include sustainability marketing and consumer behaviour.

Dr Robin Robin is a Lecturer in marketing at Oxford Brookes Business School. Prior to this role, he has been an academic at several universities in the UK. His areas of expertise and recent works are related to consumer behaviours and attitudes, consumer culture and digital marketing, particularly the reciprocity of digital marketing practice with the contemporary issues of privacy. They reflect his PhD topic that investigated consumer privacy attitudes towards the disclosure of multifarious information on a social media platform. Prior to commencing a career path in the academic field, Robin previously worked in the banking and manufacturing industry in Southeast Asia for seven years.

Mrs Nathalie Wierdak is an anthropologist with a comprehensive understanding of stakeholder's engagement processes, social development strategies and project management.