This study examines the relationship between Quality Management Maturity (QMM) and Cost of Quality (CoQ) management in the Moroccan agri-food sector. It aims to understand the current status of adopting and implementing CoQ management, explore key indicators used to measure it, and analyze the interplay between QMM and CoQ management in these companies.
This research employs a qualitative, exploratory approach, drawing on semi-structured interviews with ten experienced quality managers and directors from Moroccan agri-food companies. Crosby’s Quality Management Maturity Grid is used to evaluate the maturity of quality management across its six key categories. A thematic analysis, supported by NVivo 14 software, is performed to identify key themes and patterns related to CoQ management within Moroccan agri-food companies.
The study reveals a positive correlation between quality management maturity and the adoption of CoQ management. Companies with higher maturity levels show a greater tendency to implement and strategically utilize CoQ measurement systems, focusing on prevention and continuous improvement. The research identifies key CoQ indicators used by these companies, categorized into prevention, appraisal, internal failure, and external failure costs, highlighting the importance of a comprehensive approach to CoQ management. The findings also suggest a potential influence of the breadth of certifications companies hold on their understanding and implementation of CoQ management.
This study adds to the scarce literature on CoQ management in the agri-food sector, especially in Morocco, where limited research in this area exists. It offers valuable insights for businesses aiming to boost their quality management practices and increase competitiveness through adopting and implementing CoQ management systems. The study also contributes to understanding the relationship between QMM and CoQ, highlighting the importance of QMM maturity for successful CoQ management implementation.
