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Keywords: Air transport industry
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Journal Articles
How does service quality predict loyalty? The serial mediation effects of perceived value and consumer brand identification
Available to Purchase
International Journal of Quality & Reliability Management (2025) 42 (3): 920–940.
Published: 26 July 2024
...Hasan Emin Gurler Purpose Providing high-quality service for airline companies cannot be overstated, as it directly impacts their survival and competitiveness. Hence, there is an increasing need to measure loyalty in the air transport industry. Loyal customers are highly valued as they are less...
