... or questionnaire was designed and the conflict constructs were adapted from Lam and Chin's (2004) study on NPD and conflict management. Personal interviews were made with 11 manufacturing experts and one statistical consultant to verify the research issues, improve the questionnaire design and refine...

... Trust Communications Conflict management Customers Malaysia Prior studies have suggested that effective relationship selling (marketing) will be more critical when: The intense competitive nature of today's business environment has resulted in a greater need for firms to build closer...