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Keywords: Cruisers’ experience
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Journal Articles
Qualities of effective cruise marketing strategy: Cruisers’ experience, service convenience, values, satisfaction and revisit intention
Available to Purchase
International Journal of Quality & Reliability Management (2018) 35 (10): 2304–2327.
Published: 29 November 2018
...Milad Kalantari Shahijan; Sajad Rezaei; Muslim Amin Purpose The purpose of this paper is to investigate the qualities of delighted cruise travelling experience and proposed cruisers’ experience, service convenience and perceived overall value as the drivers of cruisers’ satisfaction and revisit...
