... consistency and theoretical predications. Findings While market orientation enhances customer focus and promotes responsiveness through continuous innovation, Six Sigma's customer orientation can lead to over‐emphasis on incremental innovation compromising capabilities for ground‐breaking innovations. Six...

...Shaohan Cai Purpose The main objective of this paper is to empirically investigate the linkage among organizational customer orientation, customer relationship practices, and organizational outcomes. Design/methodology/approach The sampling frame of the study consists of 143,000 Chinese...

.... The present study integrates TQM, customer orientation and innovation as strategic initiatives for improving SME performance. According to Wolff and Pett (2006) within SME research, the issue of firm performance has also taken a place of prominence as a dependent variable. Figure 1 depicts...

...Yong‐Pil Kim; Cheol‐Hwoan Yoon; Deok‐Kyun Yun Purpose To provide customer‐oriented group decision methodology for designers or developers in using quality function deployment which is based on voice of customer. Design/methodology/approach Technical importance rating in house of quality (HoQ...

... and the customer's logic and thereby improves the quality of the questionnaire significantly. The downside of the focus group is that you still have poor statistics. © Emerald Group Publishing Limited 2004 Quality function deployment Customer orientation Product differentiation Magnetic...

.... Unfortunately, in typical education institutions there is a lack of unifying focus on satisfying various customers’ needs (Seymour, 1992). The customer‐driven focus is an important lesson that higher education should learn from industry. Higher education TQM House of quality Customer orientation...