... showed that age and frequency of purchasing denim jeans significantly affected the primary criteria, while educational level and frequency of wearing denim jeans did not. The weights from the fuzzy AHP revealed that colour fastness, price, durability, fabric weight, workmanship, side pocket design...

... of the product with qualitative data. The proposed framework of the present study consists of four steps as shown in Figure 1 . The detailed explanation of each step is provided in subsequent sub-sections. Figure 1 Flow diagram of proposed methodology Bayesian network Fuzzy AHP...

... in understanding the behaviour of consumers. Design/methodology/approach The present paper considered a sample of 550 respondents in the area of Punjab. Fuzzy AHP technique was applied to understand the key factors and sub-criteria which play a major role in organic food purchase decisions. The paper...

... an approach for its implementation. Design/methodology/approach Fuzzy AHP is used to calculate the weights of the likelihood of occurrence (O), severity (S) and difficulty of detection (D). Additionally, the prospect-theory-based TODIM method was integrated with fuzzy logic...

.... Design/methodology/approach The proposed methodological framework incorporates a Multivariate Markov Chain (MMC) model to describe the pattern of changes in customer preferences over time, the Fuzzy AHP method to accommodate the uncertainty and subjectivity of the “VoC” and the LP-GW-AHP to discover...

.... To potentiate the accuracy of denouements, fuzzy set theory is coalesced to AHP. The description about FAHP is discussed in the next section. Quality improvement Lean Six Sigma Barriers Fuzzy AHP Failure factors Triangular fuzzy number Immense competition from local and global markets pored...